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Reimbursement: The largest

barrier in front of innovation!

H.Semih ÇETİN
Business Development Director
Physics Engineer (B. Sc.)

Medical device sector is one of those top priority investment areas of critical importance
to the whole world and the states.It plays an important role in the development of states
thanks to both its necessity for the human life and the added value it creates.
However, in recent years, medical device sector cannot introduce innovative and game-
changing devices to the health sector due to regulations varying from one country to the
other and the diffi culties in inclusion of novel medical devices in the reimbursement scope.
Medical device manufacturing is a very long journey from idea development to
commercialization. Only the perfect combination of the right idea, right team, appropriate
fi nancing, right timing and many other relevant factors can yield a successfully developed
and commercialized medical device.However, achieving the perfect combination of all
elements and commercializing the product is still not enough for success. Because the real
fi ght starts now.
Only the teams which successfully undertake these compelling processes are ready
to get on the world stage, but, each country has a market unique to her and, unlike
engineering,“two and two is not four” in this sector. This is the common problem challenging
many creative teams who are equipped with the right fi nancial resources: Namely,
“Unpredictability!”...
Suffering from these situations again and again; engineers, investors and companies tend
to manufacture similars of the existing products rather than developing innovative ones. As
can be concluded, the sector is locked in a vicious circle by this tendency.
Whereas, purchase guarantee to be given by the governments of the countries of
manufacture of the products which are clinically-proven to be effective, pass all safety
tests and can make difference for the patients and the doctors may even be a declaration
of mobilization for development of devices to be possibly used in the treatment of currently
incurable diseases.
GUARANTEE OF PURCHASE!!! The most important key to the sectoral development
and innovation. Joint action of all sector actors -regardless of their country, size, facilities,
etc.- to achieve innovation will enable both revival of the sector and the highly-motivated
sector partners to fi ght for a common goal.
semih@gradyan.com